Do you know what color this sash is? Are you sure?


Language is always changing, as is the psychology of color, and just psychology in general. Tonight I came across this interesting article about how the naming and understanding of color has changed over the centuries.

All your customers are crazy (they’re people too)

An interesting read from business psychologist Peter Shallard points out that people buy the way people do, not the way faceless, emotionless corporations do, and that in actuality the two are the same thing.   Read More »