An interesting read from business psychologist Peter Shallard points out that people buy the way people do, not the way faceless, emotionless corporations do, and that in actuality the two are the same thing. Read More »
Printstars wrote this good, if brief article about using client written testimonials in your marketing pieces. Worth a read!
Things that are brown is a smart freelancing blog that I just stumbled across. I found his article about the cycles of ups and downs in business he encountered during his first year of freelancing to parallel to my own experience, both as a freelancer, and in the print business. Read More »