All your customers are crazy (they’re people too)

An interesting read from business psychologist Peter Shallard points out that people buy the way people do, not the way faceless, emotionless corporations do, and that in actuality the two are the same thing.   Read More »

Five tips for Successful Print Buying

To start off this series I want to come right out and give every print buyer reading this blog some handy tips for ensuring good results when they place an order. I have noticed that certain buyers consistently achieve poor results   Read More »